The PIM is the bottleneck
Exports run once a day, so changes become visible late.
Product data slowing down online retail
Maintain product data once, sell in every channel
A central product lake with media lake feeds the web shop, marketplaces and stores with texts, attributes, images and videos.
Situation
Marketplace partners take a lot of effort
Every connection needs manual coordination, and faulty imports are common.
Content is slow to produce
Texts and photos take a lot of effort and can hardly be enriched automatically.
Approach
01
Keep data central
Product data, images and videos are held centrally in the product lake and media lake, with one shared attribute model.
02
Automate supply
Suppliers and channels connect via an API. Changes flow promptly as deltas instead of a full export once a day.
03
Replace in stages
The old PIM is replaced in stages of 4 to 8 weeks, monitored by a control center.
In practice
Product lake in retail
Central product data with a media lake for a retail company's web shop, marketplaces and stores.
- Significantly faster, automated processes
- Better data quality, including the photo sample process
- Lower costs
Is product data slowing down your online business?
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